JAMA lit a fuse in pharma last week with a study associating free meals for doctors with increases in branded prescriptions. Here's one marketing expert…

Everyone in healthcare is trying to figure out wearables, including pharma. Omnicom Health Group is counting on a new digital health partnership to help its…

In the pharma world, waiting room marketing is often overlooked for its sexier DTC cousin. But point-of-care advertising now accounts for about 10% of pharma’s…

Diabetes researchers, endocrinologists and primary care docs, patient advocacy groups and, of course, media descended on New Orleans to catch the latest. Here…

Millennial doctors are conflicted about pharma. They believe drugmakers give them helpful info, but almost two-thirds don’t trust it. Half call DTC ads…

The super-pricey rare disease med Soliris fell short in a key myasthenia gravis trial, putting Alexion's ambitions for the new use in doubt. But top…

CHICAGO--The ASCO annual meeting is the biopharma version of Cannes or Sundance: Non-stop premieres, news conferences, sideline interviews and more. Track this…

Coming soon: Artificial intelligence-powered ads that can chat. Think IBM’s Watson engine, with ads powered to answer “conversational queries like ‘is this…

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