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UCB
Marketing
UCB launches Bimzelx consumer ad campaign at the Oscars
After more than a decade out of the game, the drugmaker is using the Oscars to launch the “Get Yourself Back” campaign in support of Bimzelx.
Nick Paul Taylor
Mar 10, 2024 7:00pm
Eisai, Sumitomo, Kyowa Kirin and more—Fierce Pharma Asia
Mar 8, 2024 9:42am
Samsung Biologics expands UCB partnership with new $288M deal
Mar 7, 2024 10:00am
After busy 2023, UCB expects approval spree to keep rolling
Feb 28, 2024 11:02am
After Pfizer's exit, UCB splits from industry trade group BIO
Jan 5, 2024 11:48am
Pharma starts 2024 with price hikes on hundreds of meds: report
Jan 2, 2024 11:31am