Pfizer sells Viagra online to take away play by counterfeiters

Pfizer ($PFE) is taking a unique tack in its fight against the counterfeit Viagra sold by Internet pharmacies that rob it of business: selling the drug online itself. The online retailers often push the discretion they offer for men who don't want to face a pharmacist to get their erectile dysfunction drug, but as Matthew Bassiur, vice president, Pfizer Global Security said, there are real dangers in going to unapproved online retailers. "Counterfeit medicines often contain the wrong or incorrect levels of active ingredient, as well as potentially dangerous contaminants. Samples of counterfeit Viagra tested by our labs have contained pesticides, wallboard, commercial paint and printer ink," he said. As FiercePharma points out, the company is partnering with CVS to make the drug available online. Story | More