Latest Commentary

Big Data's double-edged sword: Better drug marketing, bigger SG&A cost cuts

Big Data could be a big deal for Big Pharma's commercial operations. It could help top drugmakers slash another $35 billion-plus in costs over the next several years, to keep margins up. But it's small drugmakers that could benefit most strategically, a new report finds.

Who loses most in Lilly vs. Novo diabetes study? AstraZeneca

Eli Lilly is one step closer to launching its promising new diabetes drug dulaglutide--and one step closer to putting a crimp in Novo Nordisk's big-selling rival, Victoza.

Thumbs up or down on megamergers? Depends on your point of view

These days, "merger of equals" is the preferred term, and some companies are on the lookout. Others, particularly R&D types who've lived through integrations they'd rather forget, decry the idea. The pro-and-con debate rages on.

Eisai's revved-up Belviq marketing starting to pay off, analysts say

When it comes to addressing the market, pharma has three P's, according to Eisai's Michael O'Brien: physician, payer and patient. And as VP of specialty marketing, O'Brien is looking to hit each of them in promoting the recently launched weight-loss drug Belviq.

Patient groups don't trust pharma marketing. So what to do?

Every year, PatientView takes the temperature of patient groups around the world and delivers its verdict on the pharma business. This time around, survey respondents gave a thumbs-up to drugmakers' innovation and quality. They weren't as impressed, however, with pharma marketing.

FiercePharmaMarketing: AstraZeneca's Brilinta comeback runs aground on DoJ probe

You're trying to jump-start sales of a drug that never has hummed on all cylinders, but now, you're seeing signs of life. Then the feds show up, digging into the study data that justified that drug's FDA approval. That's the conundrum facing AstraZeneca and its Brilinta blood thinner, now under investigation by the Justice Department.

FiercePharmaMarketing: The thinking behind Novo's big U.S. recruitment drive

Given the thousands of pharma sales layoffs over the past several years--and recruiting focused on emerging markets, especially China--staffing up in the U.S. or Europe is out of the ordinary. Yet that's just what Novo Nordisk has been doing: hiring reps by the hundred in the U.S.

Put FiercePharma in your pocket: Download our new mobile app for iOS and Android devices

FiercePharma is now available on iPhone, iPad and Android devices. Be the first to know when a story breaks with breaking news alerts sent directly to your mobile device. 

A prosperous new year for pharma? Let's check the tea leaves

As usual, the biopharma year is ending with a bang, as companies scramble to wrap up pending business before the books close. Plenty going on in the present to occupy the mind. And as a long-range type of business--governed by patent periods and extended R&D timelines--this industry is as likely to be thinking about 2017 as next week.

FiercePharma news, curated by the crowd

It's the time of year when the days are short and dark, bears are hibernating, fires are burning and people are exclaiming, "Where did the year go?" Alas, we can't answer that question. What we can offer are a few hints about how the year went. Five hints, to be exact, in the form of FiercePharma's 5 best-read stories of 2013.