Tracy Staton

Biography for Tracy Staton

Tracy Staton, Senior Editor

Tracy Staton is the editor of FiercePharma and FiercePharmaMarketing. She has been a freelance writer for eight years, but before that served as editor of the Dallas Business Journal, editor of Texas Business magazine, and a senior editor at American Way, the inflight magazine of American Airlines. She is based in Vermont, and can be reached at tracy@fiercemarkets.com or find her on LinkedIn.

Articles by Tracy Staton

Diabetes pricing war? Sanofi, Lilly and Novo each have their ideas

When Sanofi announced that its franchise would suffer next year because of U.S. payer contracts, the natural follow-up question was this: Does this mean a diabetes pricing war? If Sanofi had to boost its rebates to win coverage--which the company admits it did--then that means its rivals, including Eli Lilly and Novo Nordisk, have, too.

A tale of 'two worlds' for Novartis respiratory launches in U.S. and EU

Targeting different markets naturally requires using different marketing strategies. But for Novartis, which is aiming to become a major respiratory player, its approaches within and outside the U.S. could end up being worlds apart.

Pfizer CEO: 'No reason' we can't do an inversion deal, Treasury rules or no

Pfizer CEO Ian Read makes no apologies for his interest in working a deal to move his tax home overseas. Despite the U.S. government's attempt to discourage tax inversions--like the one Pfizer would have achieved by buying AstraZeneca--Read says he's not deterred.

Sanofi canned its outspoken CEO. Will the board go French with a replacement?

CEO Chris Viehbacher's future may not have been on the Sanofi board's agenda Monday. But it was on Wednesday. The directors issued a statement after an 8 a.m. meeting, the gist of which is this: At Sanofi, he has none.

Orphan drug prices on non-orphan meds? Gilead, this means you, PBM says

Anyone following the hepatitis C drug market knows that Express Scripts CMO Steve Miller has a strong point of view.

Big relief for Takeda, Lilly as judge slashes $9B Actos award by 99%

That scary $9 billion damages award a Louisiana jury slapped on Takeda and Eli Lilly earlier this year? A U.S. district judge slashed the bill by more than 99%, saying the new amount is the biggest award allowed under current law.

UPDATED: Looming trouble in Sanofi's diabetes biz turns up the heat on CEO

For another clue to the unrest on Sanofi's board, take a look at the third-quarter earnings report. There's not much red ink on the page, that's true: Sales are up 4%. Earnings up 8%. CEO Chris Viehbacher's growth platforms surged by 10%. The trouble lies in Viehbacher's canned quote.

Don't fire me, Sanofi CEO tells board, amid tussle over strategy

Sanofi CEO Chris Viehbacher has made some big moves since he took the helm in 2008. Now, he may have made one too many. According to a report from the French newspaper Les Echos, Viehbacher's future at Sanofi is in danger, with the French drugmaker's board increasingly unhappy with his decision-making.

J&J Innovation taps Texas for its latest biotech startup incubator

Johnson & Johnson taking its network of biopharma incubators to Texas in an expansion of its Janssen Labs initiative.

Leaping Soliris sales send Alexion's bottom line soaring

Alexion has had a win-some, lose-some year, what with a pricing challenge in the U.K. and a series of recalls for its only marketed drug. But that drug, Soliris, just keeps on surging. Sales grew 39% for the third quarter, hitting $555 million, and profits amounted to $177 million of that.